GMA-7 yesterday joined the bidding war for the extensive broadcast rights of the UAAP games, officially making it a three-way race among rival ABS-CBN and Solar Sports for the right to air the country's most popular collegiate league.
UAAP president Anton Montinola of Season 72 host Far Eastern U announced that GMA-7 has presented its official bid in a meeting yesterday at the Quezon Hall of the University of the Philippines' Diliman, Quezon City campus.
ABS-CBN, which currently owns the rights to telecast all UAAP events until March 31, 2010, and Solar Entertainment have earlier submitted their respective bids.
In an effort to gain an edge over its rivals, ABS-CBN has offered to air the best-of-three UAAP seniors' championship on Channel 2 instead of airing it on its UHL channel Studio 23 as it used to in the last nine seasons.
Solar, for its part, will air it on CS9 and its cable channel BTV like it does with the PBA and the NBA games.
All three offer five-year bids.
"We're flattered that three of the top television organizations in the country are looking to partner with us, this is the first time that this is happening," said Montinola. Joey Villar - The Philippine Star
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